Analysis: World Health Organization online content

The WHO communicates with both a website and social media. On these pages online content can be found, which is mostly information regarding there current activities. I will break them down. 

Website

Their website has a lot of information. Everything about who they are, what they do, their programs and campaigns can be found here. A very nice place to get all the general information of them when needed. The website feels like it belongs to an organization, it is clean, simple colors and clear text. For an organization it is exactly what you would expect and want: information about who they are and what they do. Although it could be considered somewhat overwelming since there is a lot of text, menus and buttons. It also links to their social media accounts, so you do not have to search for them.

Social media

Their social media accounts are pretty straight forward. Their Facebook and Twitter page have both over 3 million people following, where they post daily about current activities and topics they are invloved in. This is also how they mainly communicate with their audience. The content of the post vary from videos, pictures, infographs and links to their articles from their website. The WHO post the same things on their Facebook and Twitter, but on Twitter posting more frequently. Although they have a big number of followers, the number of likes and retweets are relevantly low compared to that.

Their main YouTube channel has a lot of videos. Not all videos are in the same language, which makes their content somewhat inconsistent. However, considering that they have an international audience who do not all speak English, this could be a way to reach more specific groups. Uploading the same videos in different languages is another way how they try to reach a wider audience. Their most viewed video, I had a black dog, his name was depression, has about 7.5 millions views, which was posted in 2012. 7,5 million is quite the number of views, but their other popular videos don’t measure up to that number. Since their second most popular video barely passes 500,000 views. The overal video content is aimed to educate and inform the viewers of topics regarding health related topics that they are working on. They do post regulary, but not all videos are viewed that many times compared to the number of followers.

360-degree video

The United Nations (UN) did several things with 360-degree video, mostly regarding refugees and refugee camps. Which have shown the strenght of the medium. One of which is a powerful story of a 12-year old Syrian refugee girl, who tells and shows you about her life in a refugee camp. The film is called ‘Clouds Over Sidra‘. The WHO is an arm of the UN, but have not created any 360-degree content yet like they have.

Conclusion

The WHO informs its community mainly with their social media pages, by posting regularly about what they are currently doing/supporting. Apart from their current activities, they post informative and educational images and videos to inform their audience. Their content is not viewed as much when you look at the number of their followers. One of the reason for this could be that their content is presented in a quite straightforward and safe way. It could be  more intriguing and seek more interaction with their audience.

 

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