Presentation to the target audience

The target group

The final product is aimed towards the policymakers who are attending the WHO conferences in the capital city of Uruguay, Montevideo, from 18 to 20 October 2017. The goal of the WHO during this conference is to highlight the critical links between reducing premature deaths from NCDs and enhancing policy coherence across areas that impact the governance, prevention, management and surveillance of NCDs, as stated on their website. These policymakers are responsible for the policy framework of their government. The WHO wants to work together with them to get closer to their goal. The policymakers that will be participating during this conference include:

  • Heads of State and Government
  • Ministers of Health, Agriculture, Development Cooperation, Financing, Foreign Affairs, Planning, and Trade
  • Public policy decision makers
  • United Nations Organizations
  • Global experts and advocates
  • Non-State actors

(“WHO Global Conference on Noncommunicable diseases: Enhancing policy coherence between different spheres of policy making that have a bearing on attaining SDG target 3.4 on NCDs by 2030”, 2017)

Policymakers are busy people. They have many topics to deal with, meetings and conferences, much information to process and very little time. All these policymakers come from different background and are occupied with different things They are not experts on the area this project is covering and presumably not on the NCD program. Before creating policies they gather as much information as possible and listen to various point of views. Getting the information across clear is key, no long explanations and no ifs and buts. In short, this means one has to:

  • Present information in a short, easily digestible form
  • Use language that a non-specialist can understand
  • Summarize the information, and present clear arguments for a particular course of action

(FOOD SECURITY Communications Toolkit, 2011)

Awareness among policymakers

The main research question is focussed on creating a certain awareness among policymakers. To accomplish this, this term first need to be described in more detail. As written in short on the Research Questions page, the term “awareness” in this case means to show the policymakers what kind of impact policies could have on the people they are made for, on a personal level.

Jordan Jarvis said during a video call that the humanity is often lost during these conferences, since there is mostly a lot of talk about facts and figures during presentations. Approaching the policymakers with a personal story, showing them what impact policies they are working on can have on individual scale is a good way to go at it.

During the conference a lot of information from different sources will be given to the policymakers. To make sure they take notice of the video it needs to be approached right. According to the Economic and Social Resarch Council, one of the key points to bear in mind is to not just do what everyone else is doing, escpecially when on a low budget and tight time frame. The video will be one of many events during the conference, so the video should stand out. Having a 360-degree video is already something unique, but after watching the video they need to remember it. One way to do this is a more contreversial appraoch, according to a Skype call with Socrates. To get there attention and make the video stick in their mind, making them feel a bit uneasy would be a way to do it.


Apart from creating the 360-degree video, it also should be presented to the target audience in the right way. The idea is to show this video at the conference. The audience should be able to watch it in 360-degrees with a VR headset and headphones to experience the video to its fullest. The conference has a programme structure where all the events are scheduled. Looking at the schedule and considering that the video will be a few minutes long, a lot of breaks are where one could watch the 360-degree video.


The next step would be how the video is going to be watched. As said before, watching it with a VR headset would be the ideal way to go. When looking at how other 360-degree videos and VR experiences are being presented today, there are some elements to use for this 360-degree video. For example, in Amsterdam the world’s first virtual reality cinema opened. There you can experience all sorts of 360-degree movies and experiences. The way it works is that you sit in a room with a bunch of other people on turning chairs. You wear the Samsung Gear VR with a Samsung Galaxy phone and some headphones on. There are four selections of films, each  being a show of roughly thirty minutes. (“The VR Cinema – Home”, 2017)

A similar VR cinema could be set up at the conference. When there is a break or free time, people could walk in and watch the video. To make sure everything works flawlessly there would be a couple of people to help set up the experience. Instead of watching the video alone on their own phone, multiple people can watch the video at the same time and talk about it afterwards and share what they experienced.

This would mean that VR headsets, phones and headphones need to be provided at the installation.