The research that was conducted for this project should answer the following research question:
How can 360-degree video storytelling be used for the noncommunicable diseases program of the WHO at conferences to create more awareness among policymakers?
The WHO does not have 360-degree content prior to this graduation project. The United Nations has shown the strength of this medium with a couple of 360-degree videos for their own project. Since the WHO is an arm of the United Nations, it should be interesting for the WHO to use the new way of storying telling to communicate with their audience. In the case of the WHO Global Conference on Noncommunicable diseases in October 2017, a 360-degree video can communicate to the attending policymakers what impact policies have on a personal level.
Although the medium is still in an early stage of its life, content creators and the rest of the world are seeing the potential of what it could be. The biggest strength of 360-degree videos is that it gives the viewer an experience. Putting someone in a location or situation that they normally wouldn’t be in can give them a different perspective than trough text or traditional video.
Policymakers are busy people and do are not always experts on the topic you are presenting. Therefor there are some points to remember when you want to communicate a message to that group:
- Present information in a short, easily digestible form
- Use language that a non-specialist can understand
- Summarize the information, and present clear arguments for a particular course of action
The key points that were taken into account for creating the final 360-degree video were:
- Shots used in the video should be at least 30 seconds long. This gives the viewer time to understand what and where they are looking at.
- Camera movement should be limited and only be done in with a consistent speed and direction. Too much movement could result in disorientation and even motion sickness.
- Think of the camera as a person in the scene and position it in relation to the subject in the scene.
- Everything is visible in the scene. Think of what you put in and what not.
- Avoid that the audience is looking at one direction all the time. It is a 360-degree video, advantage should be taken of that.
- The viewer should be guided where to look by visual elements, actions and/or sound.
- Since you are able to look around in 360-degree, you should also be able to hear in 360-degree. Unless deliberately chosen otherwise, such as a voice over or music.
- Not everyone has experience with watching 360-degree videos with a VR headset, ease them into it. Building up the video visually and with the audio results in a more pleasant experience.
At the conference of the WHO policymakers are coming together to talk about noncommunicable diseases (NCDs) and possible policies regarding that. And during that conference a lot of presentations and information is given to those attending, the humanity, the personal stories and the impact on those stories are sometimes forgotten. Therefore, with the previously mentioned points, a 360-degree video can show those policymakers how certain aspects of the NCDs are treated, in this case, in the Netherlands. This allows for them to see what impact these policies have on a personal scale in a different situation, creating awareness and understanding, perhaps it even influencing them to make certain decisions.
Therefore the answer to the question ” How can 360-degree video storytelling be used for the noncommunicable diseases program of the WHO at conferences to create more awareness among policymakers?” can be done as the following.
Based on the research, 360-degree video can have a immersive impact on the viewer. It is an excellent way to communicate a personal and intimate message to someone on a human level, creating a human experience. Compared to the facts and figure, presentations and other information that will be given at the conference, a break from that with the 360-degree video will give the policymakers an insight and an understanding on what for an effect they can have on a local scale.
The concept of the video of showing policymakers how some policies are received in another country can give them a better understanding what kind of impact they can have on people. With that being said, visually there is not much going on. The location could have been used more, now the video fails to hold interest of the viewer. At the ending of the video the story drops of kind of sudden. This was also received in the feedback from several people. Although with the equipment that was used a product was created of sufficient quality. Looking at the technical side of the video, one could point out some improvements as well. For example, the lighting in the video is not great. The small window lets in quite some harsh light which creates a hard shadow on the faces of the subjects.
There are some things still missing from the final product. Looking at the content and the story of the video, the way it is told now can be considered a bit general. There could be more (specific) information regarding the policies that are active in the Netherlands.
The biggest issue with the final product is that it is not and could not be tested on the target group, the policymakers attending the WHO conference in Uruguay. This gives uncertainty on the effect of the product and thus no answer to the question if the effect is actually being achieved. A solution could be to test the video during a similar conference of the WHO.