Research Questions

The goal of my research is to deliver a 360-degree video to the WHO for the noncummunicable diseases (NCDs) program. The WHO wants to use this video at two of their upcoming conferences where they will discuss the NCD program with involved policymakers. The video will show the human aspect of the matter and will show the policymakers what it could be like if they worked together for a healthier world. To achieve this I need to research this medium and everything that is relative to the target group and organization. For this is I made research questions that will help me develop my final product.

Main research question

How can 360-degree video storytelling be used for the noncommunicable diseases program of the WHO at conferences to create more awareness among policymakers (ministers, diplomats, etc.)?

The term “awareness” in this case means to show the policymakers what kind of impact policies could have on the people they are made for, on a personal level. The awareness in this case can be interpreted as “understanding”, being aware of a different situation.

Sub questions

To help answer this main research questions I made sub questions.

  1. Who is the World Health Organization? (here)
    • About the WHO
    • The NCD program
  2. What is 360-degree video? (here)
    • 2a. What are the differences between 360-degree video and Virtual Reality? (here)
    • 2b. In what way have they been used? (here)
    • 2c. In what ways can you tell a story in 360-degree space? (here)
  3.  What gear should be used to create the 360-degree video?
    • 3a. Which camera will I use? (here)
    • 3b. Which microphone will I use? (here)
  4. How should the final product be presented to the target audience? (here)
    • What is the target audience?
    • How is the target audience going to experience the video?

Methodology

To answer these research questions there are certain methods that will be used. Since VR and 360-degree video is relatively new, finding solid information would be somewhat difficult. This is mostly because a lot of aspects are still being discovered and experimented with in this field. Although, this information will be current because of the young state this medium is in. Most of the information will be acquired by desk research. This will include articles and blogs from the internet, as well as online videos. These sources include content creators of this medium, they are very open to share their findings so that the medium can grow.

A more specific method for each research question is given down below.

  • Who is the World Health Organization?
    • About the WHO
    • The NCD program

This question will be straightforward to answer. I will consult their website and look at their social media accounts to find how they present themselves. I will also be calling with the supervisors of this project from the WHO, where we discuss their goals of the program. The best source to answer this question would be to consult the organization itself.

  • What is 360-degree video?
    • What are the differences between 360-degree video and Virtual Reality?
    • In what ways has it been used?
    • What are its strengths and what are its weaknesses?
    • In what ways can you tell a story in 360-degree space? 

Desk research will be conducted here. Articles, blogs, videos and tutorials will be used to find the answers for this part. A known content creator of VR and 360-degree videos, Chris Milk, has a couple of TED Talks and interviews where he talks about the medium, those will be used to get information from a creators perspective. A lot of content that is already out there will be looked at to see how the medium has been used so far. The similarities and differences will be compared to see what works and what perhaps doesn’t.

  • What gear should be used to create the 360-degree video?
    • What video gear is out there
    • Which camera should/can I use?
    • What audio gear is out there?
    • Which microphone should/could I use? 

Again, desk research will be used. Articles and reviews of the equipment will be looked at. Field research will also be a part of this research. Experimenting and testing with the equipment will give me direct information on how it works and what the possibilities are.

  • How should it be presented to the target audience? 
    • What is the target audience?
    • What tone should be used in the video to engage the audience?
    • How is the target audience going to experience the video?

Since I cannot contact the policymakers directly myself, so the involved parties, like the WHO and other experts on this matter, will be consulted to give direct insight on the target group.

Testing

Based on the previously mentioned methods and research the product will be created. The concept and video will be shared with my contact persons to receive feedback on the content and approach. To test if the desired effect is accomplished on the specific target group is not possible during this graduation project, because there is no way to show it directly to them before the conference. The feedback I receive from the contact persons will have to indicate if it is on the right track. The video will also be shown to several people with a VR headset to see what their reaction is on the experience.

All the information that is found in the research process will be used in the end to write a conclusion and recommendations for possible further steps regarding this project.

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